Astro Pops aren’t just another retro candy; they’re a timeless treat with a history as unique as their rocket-shaped design. Created during the peak of the Space Race, Astro Pops have brought a taste of the cosmos to candy lovers for decades. From their invention by two former rocket scientists to their recent revival, this beloved lollipop has journeyed through highs, lows, and even a dash of legal drama. In this article, we’ll explore how Astro Pops became an iconic candy that continues to charm fans across generations.
1. How Astro Pops Were Born: From Rocket Science to Sweet Innovation
The origin of Astro Pops is as remarkable as the candy itself. In 1963, at the height of the Space Race, two rocket scientists in El Segundo, California, decided to leave their high-stakes jobs in the aerospace industry to create something a bit sweeter: a space-inspired candy. Inspired by the rockets they had been working on, they designed a lollipop shaped like a three-stage rocket, capturing the spirit of exploration and the thrill of space travel.
These inventors even hand-built equipment to make Astro Pops, including specialized machines for the iconic cone wrappers. Unlike other candies that are molded first and then wrapped, Astro Pops used their cone-shaped wrapper as a mold, with hot candy poured directly into it. A paper stick was added, and a layer of wax was used to seal the candy and keep it fresh. This process was as inventive as the candy itself, mirroring the precision and creativity of rocket science.
2. Riding the Space Race Craze: Astro Pops and the 1960s Space Obsession
The 1960s were a time of intense fascination with space, as the United States and the Soviet Union raced to explore the final frontier. This obsession with space exploration inspired countless cultural trends, from TV shows to toys—and Astro Pops were no exception. With their rocket-like design, these lollipops quickly became a hit, capturing the attention of kids dreaming of becoming astronauts and adults swept up in Space Age excitement.
Each Astro Pop was layered with three vibrant colors and flavors representing different “stages” of a rocket. Cherry, passionfruit, and pineapple stacked in bright, cosmic layers appealed to the playful, futuristic spirit of the era. Astro Pops became a must-have treat, adding a taste of adventure to every bite.
3. New Ownership and Flavor Experiments with Spangler Candy Company
In 1987, the Spangler Candy Company, the brand behind nostalgic favorites like Dum Dums and Circus Peanuts, acquired Astro Pops from the Nellson Candy Company. Under Spangler’s ownership, Astro Pops enjoyed a wave of experimentation, with new flavors like Banana Split and Caramel Apple joining the original trio. This move allowed candy lovers to enjoy the classic rocket shape in a fresh and exciting way.
However, in the early 2000s, Spangler made a controversial decision to reverse the orientation of the lollipop, putting the stick at the pointed end instead of the base. This redesign divided fans—some appreciated the new shape, while others longed for the original. Despite this change, Astro Pops continued to be a beloved retro candy, maintaining their popularity among fans who cherished the unique design and taste.
4. The Setback: Discontinuation and a Legal Hurdle
In the late 1990s, Astro Pops faced a legal issue when a couple in Skagit County, Washington, filed a lawsuit against Spangler and 7-Eleven, claiming that their child had been injured by an Astro Pop. Although the lawsuit didn’t end the brand, it was a challenge for Spangler as they tried to keep the candy in production.
Ultimately, in 2004, Spangler made the difficult decision to discontinue the Astro Pops line altogether. This news disappointed fans who had enjoyed the lollipops for decades, as it seemed Astro Pops might fade into history. For several years, they were only remembered by retro candy enthusiasts and collectors.
5. A Triumphant Comeback: Leaf Brands Brings Astro Pops Back
In 2010, Astro Pops received an unexpected revival. Ellia Kassoff, a brand enthusiast and “brand revivalist,” saw potential in bringing back the beloved treat and purchased the Astro Pops brand. Kassoff’s company, Leaf Brands, acquired the rights, recipes, and trademarks—but there was one problem. The original manufacturing equipment had been scrapped, requiring Leaf Brands to recreate the production process from scratch.
Despite these obstacles, Kassoff and his team succeeded in bringing Astro Pops back, staying true to the original recipe and design. Leaf Brands even expanded the line, introducing new products like Astro Pop Asteroids (bite-sized versions) and Astro Pop Sodas, appealing to both loyal fans and a new generation of candy lovers.
6. Classic and New Flavors: A Taste That Stands the Test of Time
Astro Pops have always been known for their bold, layered flavors and unique rocket shape. The original cherry, passionfruit, and pineapple flavors were carefully chosen to represent the vibrant colors and tastes of the Space Age. These layers created a dynamic taste experience as each layer offered a different flavor, making Astro Pops a truly unique candy.
Under Spangler, additional flavors such as Banana Split and Caramel Apple were introduced to expand the brand’s appeal. Today, Leaf Brands has honored these classic flavors while continuing to bring new ones to the Astro Pops lineup, ensuring that the candy remains as enticing as ever for fans old and new.
7. Astro Pops’ Enduring Legacy: A Nostalgic Symbol of the Space Age
Astro Pops are more than just candy—they’re a nostalgic icon that evokes a sense of wonder and curiosity about space exploration. From their original popularity during the Space Race to their modern-day revival, Astro Pops have left an indelible mark on the candy industry. The candy’s unique design, bold flavors, and connection to a significant era in American history make it a timeless treat that continues to delight candy enthusiasts.
The revival of Astro Pops by Leaf Brands is part of a broader trend of bringing back retro brands, connecting past and present in a way that resonates with multiple generations. Leaf Brands’ dedication to restoring Astro Pops to their original form and quality has ensured that this iconic candy will remain a favorite for years to come.
Conclusion: Astro Pops—A Sweet Taste of Nostalgia That’s Out of This World
Astro Pops are far more than a sweet treat; they’re a piece of candy history, embodying the excitement of space exploration and innovation. From their creation by visionary rocket scientists to their rebirth under Leaf Brands, Astro Pops have journeyed through history, bringing a cosmic touch to candy lovers everywhere.
Whether you remember enjoying them as a child or are trying them for the first time, Astro Pops offer a taste that’s as vibrant and adventurous as ever. The next time you unwrap an Astro Pop, take a moment to appreciate the story behind it—a tale of rockets, nostalgia, and a love for exploring new frontiers.